The best way to get your marketing messages read is to solve the recipients problems, as described earlier in this blog.
Today I will present you an example of a smart way to solve a problem your customers may experience. Please be inspired.
An American hardware store spread around the continent decided to offer something extra for their customers. They decided to use SMS to send texts containing bad weather alerts based on the ZIP code of the recipient.
Because the recipient has chosen to receive information from the chain of hardware stores, they could also send them other kind of messages. For example suggestions how to protect your house when a storm is approaching and which kinds of suitable products currently in stock at their stores.
Never forget, how can you be of assistance?